Marketing Yourself - Course In Mastery Day 22

To Market Yourself you need to understand and master the power of personal marketing.
A good personal image makes a huge difference in whether the message is listened to or ignored.

Consider mother Theresa - her organisation created an image that was backed up by her integrity and passion.

Great leaders market themselves in atleast 4 ways:

1. Know Thyself What do you stand for? What are your passions? What do I believe in?
2. Be Yourself Be true to your values. Peoople may not agree with you, but they will respect you if you are true to your beliefs.
3. Talk favorably about people behind their back
4. Get the word out about your skills Get people to talk about your skills and talk humbly and genuinely about them to others yourself. Remember people hate braggarts.

Business coach Rick Barerra, authoe of Overpromise and Overdeliver: The Secrets of Unshakable Customer Loyalty reminds us that successful businesses think intimately. They 'build branded experiences for smaller groups of customer whose needs are more similar.' They bring the company down to the level of the customer and the employee. Where possible they develop small internal work units and build smaller branches so the customer experiences an intimacy with the company. They see the business through the customers eyes and ensure the staff are extremely well trained and empowered to makedecisions that will benefit the customer. They have suburb recovery systems that guarantee the customers positive experience even in times of service failure. Their brand is associated with memorable rituals and signature moments. - the Harley fanatic with a Harley Davidson tattoo is unlikely to go and switch to a Honda.

"A brand is a guaranteed experience that must be consistently superb" says Rick Barerra. It must have an extremely good offer and a brilliant system behind it so that the superbly trained human customer experience will shine in the good times and be forgiven in times of difficulty.

"Do what you do so well that people will come back to see you again and will bring others with them to see you do it."

- Walt Disney

"Disney is very clear about their brand. They are very clear about who they are. The question you need to think about is 'Who are you?'" says Rick Barerra.

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"The creative force in our bodies that enables us to create children in our own image can be redirected inward to create ourselves.We give birth within our minds to 'thought children' of artistic brilliance; we expand our vision of life's possibilities."

- John Maxwell Taylor