To succeed we can no longer just be communicators. We must learn to connect. We need to learn to come to the place a person is and then lead them to where we want them to go. We must communicate with respect and responsiveness.
There is a vast difference between talking and connecting. Rather we need to develop rapport, a connection, with people.
Nido Qubein, author of How to Be a Great Communicator: In Person, on Paper, and on the Podium, has been named one of the top 10 communicators in the world. He reminds us that although we spend 78% of our time communicating, we are only 30% effective. Being a good communicator gives you a 'C' in the test of success, a mere pass, to get an 'A' you must learn to connect.
This requires knowing a persons passions, fears, needs, wishes and aspirations. Facts tell - but emotions sell. People must know you are interested in them if you are to be seen as interesting to them.
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